Does your company celebrate its milestone events? If not, it should be. Commemorating anniversaries, accomplishments, projects, and even employees' milestones isn't a waste of money but rather an opportunity to better the company. Here are a few ways it can do this.
1. Milestones Promote the Company
Milestone celebrations, such as the anniversary of the company's founding or its current location, are a chance to promote your company and brand. This is a great excuse to remind customers who you are, advance your network, and make public announcements. An anniversary, then, is free publicity.
2. Milestones Emphasize Stability
When a company publicizes its anniversary or the completion of a big project, it highlights how stable and well-managed the business is. After all, you've made it this far and are still going strong. Putting the business's success and longevity on blast can help draw clients, vendors, investors, and new employees.
3. Milestones Recognize Employees
Don't overlook the value of celebrating individual milestones. This could be anything from an employee's marriage or new baby to their 20th year working for you. These events show you care about employees and give you the chance to publicly recognize their value to the business. People like to be appreciated. It's good for morale among current employees and good for your reputation among future ones.
4. Milestones Offer Reflection
A big milestone should provide moments of reflection as well as self-congratulations. What could you have done differently or better? And how can that make your company and its projects stronger in the future? Don't be afraid to temper the celebrations of success by taking some time to discuss the challenges faced and lessons learned. And be sure to use this as a chance to reflect on what's planned next.
5. Milestones Show Progress
Finally, a milestone event helps solidify the progress made. Newer employees, for instance, may not know anything about the company as it was when it first opened. An anniversary celebration offers you a chance to help them see how far you've come — and to remind yourself of how much you've accomplished. This keeps the company alive in everyone's memory and helps them take ownership of it.
Where to Start
Do you have an upcoming milestone that you would like to celebrate? No matter whether it's large or small and personal or company-wide, start by touring potential venues in your area. As you learn what are your options, you're sure to find the perfect one to boost your company, your brand, and your employees.